The name "Midwest Amsterdam" was inspired by cities that are known for their creativity, resilience, and the ability to thrive on community-driven progress. Just like Amsterdam became a global icon of innovation and culture, we envision the same for Joplin, Neosho, Carthage, and the surrounding communities within Southwest Missouri.

This region is the heart of America—a place where hard work and determination have always been part of the fabric of life. We believe that by fostering small business growth, promoting local art and culture, and encouraging sustainable tourism, we can create a spiral-up effect that benefits everyone.